Project Manager

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Company Registration Number — 12943031
\nRegistered Address: 71-75 Shelton Street, Covent Garden, London, England, WC2H 9JQ

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Welcome to the Many Insiders.

You’ll now get instant emails from our Founder, Ryan, whenever there’s news to bring you. Tips, tricks, hints and ideas to help your brand flourish online. Keep an eye out for emails!

In the meantime, why not head to the Insights page for some of our recent blog posts.

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Perhaps try our homepage and have a look for the content from there.

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This privacy policy applies between you, the User of this Website and The Many Group (Global) Limited, the owner and provider of this Website. The Many Group (Global) Limited takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

This privacy policy should be read alongside, and in addition to, our Terms and Conditions, which can be found at: https://www.many.co.uk/policies/terms-of-use.

Please read this privacy policy carefully.

Definitions and Interpretation

In this privacy policy, the following definitions are used:

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n

Data	collectively all information that you submit to The Many Group (Global) Limited via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;
Data Protection Laws	any applicable law relating to the processing of personal Data, including but not limited to the Directive 96/46/EC (Data Protection Directive) or the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in the UK;
GDPR	the General Data Protection Regulation (EU) 2016/679;
The Many Group (Global) Limited, we or us	The Many Group (Global) Limited, a company incorporated in England and Wales with registered number 12943031 whose registered office is at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ;
User or you	any third party that accesses the Website and is not either (i) employed by The Many Group (Global) Limited and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to The Many Group (Global) Limited and accessing the Website in connection with the provision of such services; and
Website	the website that you are currently using, https://www.many.co.uk, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

In this privacy policy, unless the context requires a different interpretation:\n
1. the singular includes the plural and vice versa;
2. references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;
3. a reference to a person includes firms, companies, government entities, trusts and partnerships;
4. “including” is understood to mean “including without limitation”;
5. reference to any statutory provision includes any modification or amendment of it;
6. the headings and sub-headings do not form part of this privacy policy.
\n

Scope of This Privacy Policy

This privacy policy applies only to the actions of The Many Group (Global) Limited and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.
For purposes of the applicable Data Protection Laws, The Many Group (Global) Limited is the “data controller”. This means that The Many Group (Global) Limited determines the purposes for which, and the manner in which, your Data is processed.

Data Collected

We may collect the following Data, which includes personal Data, from you:\n
1. demographic information such as postcode, preferences and interests;
2. IP address (automatically collected);
3. web browser type and version (automatically collected);
4. operating system (automatically collected);
5. a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected);
\n

in each case, in accordance with this privacy policy.

How We Collect Data

We collect Data in the following ways:\n
1. data is given to us by you; and
2. data is collected automatically.
\n

Data That Is given to Us by You

The Many Group (Global) Limited will collect your Data in a number of ways, for example:\n
1. when you contact us through the Website, by telephone, post, e-mail or through any other means;
2. when you elect to receive marketing communications from us;
3. when you use our services;
\n

in each case, in accordance with this privacy policy.

Data That Is Collected Automatically

To the extent that you access the Website, we will collect your Data automatically, for example:\n
1. we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content.
\n

Our Use of Data

Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:\n
1. internal record keeping;
2. improvement of our products / services;
\n

in each case, in accordance with this privacy policy.

We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below).

Who We Share Data With

We may share your Data with the following groups of people for the following reasons:\n
1. third party service providers who provide services to us which require the processing of personal data – to collect usage and navigational analytics to help improve the Website;
\n

in each case, in accordance with this privacy policy.

Keeping Data Secure

We will use technical and organisational measures to safeguard your Data, for example:\n
1. access to your account is controlled by a password and a user name that is unique to you.
2. we store your Data on secure servers.
\n
Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: team@many.co.uk.
If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

Data Retention

Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted.
Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

Your Rights

You have the following rights in relation to your Data:\n
1. Right to access– the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is “manifestly unfounded or excessive.” Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
2. Right to correct– the right to have your Data rectified if it is inaccurate or incomplete.
3. Right to erase– the right to request that we delete or remove your Data from our systems.
4. Right to restrict our use of your Data– the right to “block” us from using your Data or limit the way in which we can use it.
5. Right to data portability– the right to request that we move, copy or transfer your Data.
6. Right to object– the right to object to our use of your Data including where we use it for our legitimate interests.
\n
To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address: team@many.co.uk.
If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at https://ico.org.uk/.
It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

Links to Other Websites

This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Changes of Business Ownership and Control

The Many Group (Global) Limited may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of The Many Group (Global) Limited. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.
We may also disclose Data to a prospective purchaser of our business or any part of it.
In the above instances, we will take steps with the aim of ensuring your privacy is protected.

General

You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.
If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.
Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.
This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to This Privacy Policy

The Many Group (Global) Limited reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations. You may contact The Many Group (Global) Limited by email at team@many.co.uk.

Attribution

This privacy policy was last updated on 30th April 2023.

Introduction

These terms and conditions apply between you, the User of this Website (including any sub-domains, unless expressly excluded by their own terms and conditions), and The Many Group (Global) Limited, the owner and operator of this Website. Please read these terms and conditions carefully, as they affect your legal rights. Your agreement to comply with and be bound by these terms and conditions is deemed to occur upon your first use of the Website. If you do not agree to be bound by these terms and conditions, you should stop using the Website immediately.

In these terms and conditions, User or Users means any third party that accesses the Website and is not either (i) employed by The Many Group (Global) Limited and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to The Many Group (Global) Limited and accessing the Website in connection with the provision of such services.

You must be at least 13 years of age to use this Website. By using the Website and agreeing to these terms and conditions, you represent and warrant that you are at least 13 years of age.

Intellectual Property and Acceptable Use

All Content included on the Website, unless uploaded by Users, is the property of The Many Group (Global) Limited, our affiliates or other relevant third parties. In these terms and conditions, Content means any text, graphics, images, audio, video, software, data compilations, page layout, underlying code and software and any other form of information capable of being stored in a computer that appears on or forms part of this Website, including any such content uploaded by Users. By continuing to use the Website you acknowledge that such Content is protected by copyright, trademarks, database rights and other intellectual property rights. Nothing on this site shall be construed as granting, by implication, estoppel, or otherwise, any license or right to use any trademark, logo or service mark displayed on the site without the owner’s prior written permission
You may, for your own personal, non-commercial use only, do the following:\n
1. retrieve, display and view the Content on a computer screen
2. print one copy of the Content
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You must not otherwise reproduce, modify, copy, distribute or use for commercial purposes any Content without the written permission of The Many Group (Global) Limited.

Prohibited Use

You may not use the Website for any of the following purposes:\n
1. in any way which causes, or may cause, damage to the Website or interferes with any other person’s use or enjoyment of the Website;
2. in any way which is harmful, unlawful, illegal, abusive, harassing, threatening or otherwise objectionable or in breach of any applicable law, regulation, governmental order;
3. making, transmitting or storing electronic copies of Content protected by copyright without the permission of the owner.
\n

Links to Other Websites

This Website may contain links to other sites. Unless expressly stated, these sites are not under the control of The Many Group (Global) Limited or that of our affiliates.
We assume no responsibility for the content of such Websites and disclaim liability for any and all forms of loss or damage arising out of the use of them.
The inclusion of a link to another site on this Website does not imply any endorsement of the sites themselves or of those in control of them.

Privacy Policy

Use of the Website is also governed by our Privacy Policy, which is incorporated into these terms and conditions by this reference. To view the Privacy Policy, please click on the following: https://www.many.co.uk/policies/privacy.

Availability of the Website and Disclaimers

Any online facilities, tools, services or information that The Many Group (Global) Limited makes available through the Website (the Service) is provided “as is” and on an “as available” basis. We give no warranty that the Service will be free of defects and/or faults. To the maximum extent permitted by the law, we provide no warranties (express or implied) of fitness for a particular purpose, accuracy of information, compatibility and satisfactory quality. The Many Group (Global) Limited is under no obligation to update information on the Website.
Whilst The Many Group (Global) Limited uses reasonable endeavours to ensure that the Website is secure and free of errors, viruses and other malware, we give no warranty or guaranty in that regard and all Users take responsibility for their own security, that of their personal details and their computers.
The Many Group (Global) Limited accepts no liability for any disruption or non-availability of the Website.
The Many Group (Global) Limited reserves the right to alter, suspend or discontinue any part (or the whole of) the Website including, but not limited to, any products and/or services available. These terms and conditions shall continue to apply to any modified version of the Website unless it is expressly stated otherwise.

Limitation of Liability

Nothing in these terms and conditions will: (a) limit or exclude our or your liability for death or personal injury resulting from our or your negligence, as applicable; (b) limit or exclude our or your liability for fraud or fraudulent misrepresentation; or (c) limit or exclude any of our or your liabilities in any way that is not permitted under applicable law.
We will not be liable to you in respect of any losses arising out of events beyond our reasonable control.
To the maximum extent permitted by law, The Many Group (Global) Limited accepts no liability for any of the following:\n
1. any business losses, such as loss of profits, income, revenue, anticipated savings, business, contracts, goodwill or commercial opportunities;
2. loss or corruption of any data, database or software;
3. any special, indirect or consequential loss or damage.
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General

You may not transfer any of your rights under these terms and conditions to any other person. We may transfer our rights under these terms and conditions where we reasonably believe your rights will not be affected.
These terms and conditions may be varied by us from time to time. Such revised terms will apply to the Website from the date of publication. Users should check the terms and conditions regularly to ensure familiarity with the then current version.
These terms and conditions together with the Privacy Policy contain the whole agreement between the parties relating to its subject matter and supersede all prior discussions, arrangements or agreements that might have taken place in relation to the terms and conditions.
The Contracts (Rights of Third Parties) Act 1999shall not apply to these terms and conditions and no third party will have any right to enforce or rely on any provision of these terms and conditions.
If any court or competent authority finds that any provision of these terms and conditions (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of these terms and conditions will not be affected.
Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.
This Agreement shall be governed by and interpreted according to the law of England and Walesand all disputes arising under the Agreement (including non-contractual disputes or claims) shall be subject to the exclusive jurisdiction of the English and Welsh

Company Details

The Many Group (Global) Limited is a company incorporated in England and Wales with registered number 12943031 whose registered address is 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ and it operates the Website many.co.uk. The registered VAT number is GB360733801.

You can contact The Many Group (Global) Limited by email on team@many.co.uk.

Attribution

These terms and conditions were last updated on 30th April 2023.

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Does your eCommerce brand have a “wow” customer experience?

What’s your mindset when you begin to deal with the customer service department of a company? In general, you’re already in an unfavourable position; something’s gone wrong with the product, the sale, or the service. Now’s the time to get a resolution and defuse the problem. But what differentiates between a good experience and an experience that makes your customers say “wow”?

\n\n

A good customer experience usually looks like this:

We’ve all experienced it at some point. A package going missing on its way from the depot. Perhaps not even turning up at all. Let’s use the example of a vitamin subscription box.

You have a monthly subscription for personalised vitamins. You have been taking them for months and have never felt healthier. But one month the package you were expecting goes missing. Tracking says it has been delivered to the wrong address.

$\"A$

A call to the customer service department will put you in a queue taking your mood from mediocre to annoyed, and the five-minute long menu option spiel takes that up another notch. Things aren’t going great.

Then, finally, a kind voice answers, someone a bit more upbeat than you are. They ask the right questions, understand your issue, resolve it on the call, and politely ask if there’s anything else they can do for you. Problem solved, situation defused. You got what you wanted, and all it took was a call.

This is the bare minimum required to even call it “customer service”. The only thing achieved was correcting a mistake and coming through with what was initially promised at the expense of the customer’s time.

\n\n

An exceptional customer experience looks like this:

Same scenario. The company has no customer service line, just an app portal where you can request a callback. You think, “How ridiculous, they’ll probably call me back in a couple of days.”

You complete the short form and ask for an urgent call. A minute after you complete the form, your phone rings, and you’re greeted by name. The customer service agent is pleasant, articulate, and has all your customer details to hand, only verifying the necessary ones with you verbally; everything else has been confirmed by your callback request form.

The agent listens to your problem. They apologise and rectify the issue. As a gesture of apology, they send you another box immediately with a different courier. Plus, they gave you a £20 discount on your next box.

When your next box arrives, you receive a sample of their newest product and a note thanking you for being a long-term customer. You liked the new product so you have added it to your monthly order.

Feeling like a valued customer, you continue your subscription. The notification pops up in the app to double-check that your next box arrived. You leave a review about the seamless customer service you experienced and tell your friends about it. (Did you know that 72% of happy customers will share their positive experience with 6 people or more? Whereas, 13% of unhappy customers will share their negative experience with 15 people or more.)

The vitamin company just gained a new fan.

$\"An$

\n\n

Does this really happen?

“Oh, yeah, that’s a seamless experience. It doesn’t really happen though does it?”

Yes, it does really happen, but sadly, not often enough. Having worked for a few companies that built their entire (highly successful) business around “making the client go wow” (one of them even ran quarterly WOW! Awards that honoured excellent customer outcomes), I can testify to the effectiveness of such a mission. I can also confirm that it feels great to be on the receiving end of such stellar service.

If in doubt, stroll into a W Hotel, who is infamous for their exceptional customer experience, and see for yourself. Granted, this level of service usually comes at a price, a high one. However, many affordable small and medium businesses understand the basic principles of incredible customer experience and use them to make their business and services exceptional. Why? How?!

Well, firstly, it’s simple. Let’s take the example above and note the differences. What makes the second scenario different is the following:

The technical interaction creates an unexpected, incredible and seamless experience — the customer service platform is designed to minimise the customer’s time investment and enables the agent to be fully prepared for the customer interaction.
The representative listens and is empowered to go above and beyond — they don’t just defuse; they have the power to perform a service recovery gesture.
They listened to the customer’s needs and responded by offering a better overall solution before the customer knew it.
The end-to-end experience is designed to be able to take a reactive situation and be proactive in its resolution.

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The result?

The company has just found an evangelist, a brand ambassador, likely extended the lifetime value of the clients and upsold a product. Research suggests that 87 % of customers who have had an exceptional customer experience will make another purchase — who doesn’t want that customer loyalty?

This is incredible value to the business. It is an unforgettable experience for the customer. From a financial, reputational, and cultural point of view, it is a win-win on all sides, and it really doesn’t take much. This should also explain “why?”

$\"Artwork$

It’s time to take action and improve your customer service.

The main excuse: “We don’t have the time and resources.” I’ve heard this often from brands when discussing the importance of customer experience.

Let me elaborate. If you don’t make the time to create a great customer experience, it’s because you’re either purposefully busy focusing on other things or unintentionally busy fixing issues caused by said lack of excellent customer service, so you definitely won’t have the time, and you’ll be burning the few resources you need.

Working with eCommerce brands here really brings this whole concept to the fore. When we start working with brands, despite being a digital agency, this is a core part of our value proposition — “you take care of making a great product and a great customer experience; we’ll take care of everything else.”

The result is invariably positive, as when we free up resources within brands and work concurrently with the internal team to create a “wow” Experience, all the points I touched on above begin to happen:

We create a seamless customer experience, from initial engagement all the way down to service recovery.
We build tools and platforms to allow team members to listen and be empowered to blow the customer’s mind.
We understand how to implement intelligence, allowing our clients to know their customer’s needs before they themselves know them.
We create a proactive mindset when it comes to customer experience and customer acquisition, understanding that brands grow not only through great marketing but also through great personal referrals.

All it takes is a focus on your customers. Let’s jump on a call and I’ll tell you how to create an exceptional customer experience for your brand.

\n"},"excerpt":{"rendered":"

How much emphasis do you place on creating a “WOW” customer experience? Discover how personalised attention, proactive solutions and a seamless customer experience can increase loyalty and exceed expectations.

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What can we do about the internet’s environmental cost with its enormous carbon footprint?

The internet is one of the most amazing inventions of our time. To us, that’s an understatement. Without it, we wouldn’t have a business. We are digital wizards, after all. But behind all of the websites we create, the campaigns we run and the cat memes I send to everyone, there is a very real, very large problem. The internet has a carbon footprint — and it’s huge.

Join us as we discuss the environmental problem of the internet, give our top 5 tips for changes you can make to your website and explore brands that have already made changes.

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How big is the internet’s carbon footprint?

Amongst the 5.18 billion global internet users (64.6% of the world’s population), the average internet user spends 6h 34m online daily — through their phones, computers, TVs and tablets — that’s a lot of usage.

With phrases like “the cloud” and “web”, we tend to forget that the internet is hosted on physical servers. And these servers produce a tremendous amount of carbon emissions.

The internet currently contributes 1.6 billion annual tons of greenhouse gas emissions and is estimated to rise by 14% by 2040.

If it were a country, the internet would be the world’s 5th largest emitter of greenhouse gasses. And it’s continuing to grow as more of the world joins us online.

$\"A$

\n\n

What about this website?

If we are warning you about internet usage, should you stop reading? The answer is no, and here’s why:

Because our website has a low carbon footprint.

Every time someone visits our website, it produces 0.67g of Carbon Dioxide. Compared to a minimalistic website such as Google with a significantly lower carbon footprint (only 0.2g of CO2 per visit), we have a way to go, but we are working on reducing it.

To put it all into context, let’s use the popular online news channel Buzzfeed, and fast-fashion retailer, Pretty Little Thing as examples:

Buzzfeed’s website produces 2.59g of CO2 per view — without green hosting — which totals 310.49kg per year in CO2 — that’s 2.07 sumo wrestlers — 42,072 cups of tea — 332 billion bubbles — 15 trees — and will drive our Tesla 4,183 km which is enough to take us to the North Pole.
Pretty Little Thing’s website produces 3.28g of CO2 per view — without green hosting — which totals as 393.92kg per year in CO2 — that’s 2.63 sumo wrestlers — 53,377 cups of tea — 421 billion bubbles — 18 trees — and 5,308km.

Both would produce 9% less CO2 if they opted for green servers instead (Website Carbon).

As Buzzfeed has 98.8 million monthly website visitors and Pretty Little Thing has 6.2 million, that’s a terrifying amount of CO2. These are dirty websites.

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So, what can we do to reduce our carbon footprint?

Well, there are a few things. Here is a list of our top 10 things you can do to your website to reduce your carbon footprint:

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Action 1: Check with your web hosting provider to see if they offer green data centres. If not, consider switching to a provider that does. We use AWS’ green data centre in Ireland.

Data centres are responsible for much of the internet’s energy consumption and carbon footprint. A typical data centre emits about as much carbon dioxide yearly as 20,000 cars.

However, several popular data centres have been using measures to reduce their environmental impact. The first thing you can do is switch to a green data centre.

A green data centre is powered by renewable energy — typically solar or wind power. This means that the internet services provided by the data centre are entirely emissions-free.

Not only is this good for the environment, but it’s also good for your business. Green data centres tend to be more reliable than traditional data centres because they are not reliant on fossil fuels. They also often come with a lower price tag.

Since 2019, Google has pledged to make the internet more sustainable, setting the goal for its data centres to produce “100% 24/7 carbon-free energy by 2030”. Amazon Web Services (AWS) have pledged to run all centres on 100% renewable energy by 2025.

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Action 2: Use a network of servers to deliver website content based on geographic location. We use CloudFlare.

This is called a Content Delivery Network (CDN). They work by caching static content (images and videos) on servers worldwide.

If someone in New York views your website, but your business is based in London, a CDN will use their New York server location to provide the page content.

By reducing the distance that content needs to travel (from a server to your browser), you reduce the number of machines involved in transmitting that same content. The fewer machines, the fewer emissions are produced.

Also, most CDNs provide the ability to compress and optimise assets, reducing their size.

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Action 3: Make sure your website is serving up content in the most efficient way.

One of the best ways to reduce your website’s carbon footprint is to optimise it for performance. By optimising your website, you can reduce the amount of data that needs to be transferred and, as a bonus, reduce the amount of time your users have to wait for your content to load.

Optimising your website takes two forms:

Compressing your images and providing the appropriate sizes. We highly recommend against using full-resolution sizes to display images — nobody needs a 3000px photo. Instead, ensure you serve image sizes suitable for the device the user is viewing.
Compressing your code to remove unnecessary content and code. This is called minifying and it means stripping out white space, comments, unnecessary characters and unused code. This kind of content is there to help humans when they are writing the code, but machines discard this information, rendering it useless on a live site. By stripping it out, you’ll save hundreds, if not thousands, of megabytes per page load.

Both of these actions have some added benefits — not only are you reducing emissions, but you will be pleasing Google and your user with super-fast page loads. This will help your organic SEO and search rankings. Did you notice our website loads really fast?

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Action 4: Keep it static.

When you start developing your website, it’s tempting to jump to the latest Content Management System (CMS) or a website builder — like Webflow and Square Space. But sometimes, even the most beautiful websites can be built with minimal technology.

CMS and website frameworks use considerable processing power to build and serve pages. If you can build a site without these frameworks, you’ll save kilograms of CO2 from your yearly output.

Static websites don’t use a CMS but are built once and stored on the server in a flat format. When a visitor arrives at the site, the page doesn’t need to be calculated/constructed again but is sent directly to the user’s browsers — saving a lot of computing power and the CO2 it creates.

Also, they are often faster to load than sites that need to be constructed on the fly.

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Action 5: Not a picture paints a thousand words, more like words can paint a picture.

We all love images and videos. They can be great for telling stories. They can entertain, inspire, and delight. But they also need a lot of processing power — both from a data and a power perspective.

Displaying high-resolution images and video causes your visitors’ machine to engage its graphics rendering chips, which increases the amount of power their machine uses (mine often sounds like it is going to ‘take off’). And more power = more emissions.

But that is not all. Video hosting companies must keep massive data centres online 24/7/365 to process and display these videos to users. And as we have mentioned before, data centres can be very costly to the environment.

Consider using compressed images instead of videos, wherever possible. If videos are short or loop, consider converting them into a GIF. This will prevent your users’ machines from engaging their video processing chips.

And finally, make sure when you use video that you serve them up from a provider with a CDN — such as Vimeo and BrightCove. That means when you need to send a video, it’s at least coming from a server close to home rather than jumping halfway around the world.

\n\n

Brands that have made epic changes.

A few brands out there have already lowered their impact by extraordinary amounts but here are a few honourable mentions:

Organic Basics — this sustainable underwear brand has developed an entire low-impact website to reduce carbon emissions by 70% more than its regular website — visit here to learn how.

Ecover — to match their ethos of combating the environmental impact of our household products, they have created a lower emissions website by optimising images/content and removing videos.

Check out some more beautifully designed low-impact websites at Lowww.

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We can’t all be perfect.

But as long as we all work on ways to minimise our impact, we are making a positive difference. If it is not possible to make changes to your existing website, there are other ways you can combat your impact by joining offsetting programmes like Ecologi, Earthly or Play It Green.

Book a free consultation with Ryan (our CTO and resident eco-warrior) to find out how we can help create a more sustainable online ecosystem for future generations.

\n"},"excerpt":{"rendered":"

Join us as we discuss the environmental problem of the internet, give our top 5 tips for changes you can make to your website and explore brands that have already made changes.

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Khan"},"sameAs":["https://www.many.co.uk"]}]}]},{"id":2765,"slug":"/insights/2023/04/surfaces-across-google","link":"https://www.many.co.uk/insights/2023/04/surfaces-across-google","date":"2023-04-27T16:40:39","categories":[36],"title":{"rendered":"Free advertising: how to leverage Surfaces Across Google"},"content":{"rendered":"

Something remarkable quietly launched in the eCommerce space in 2020 — free product listings on Google.

So quietly that a lot of eCommerce brands are still unaware of it. If you thought free Google Product Listing Ads were dead, you’re about to be pleasantly surprised. Say hello to free product listings that will give merchants of all sizes exposure across Google. Essentially it is advertising for free.

We are all facing inflation. The cost of everything you need to run your business has drastically increased. And yet you still need to advertise to reach potential customers. Several eCommerce brands are struggling to afford the additional cost of advertising required to scale.

Good news. Google has now enabled merchants to sell on their platform for free, displaying a mix of paid and organic listings. Google product listings on Surfaces Across Google are free.

Let’s have a look at how you can utilise Surfaces Across Google to get your products seen.

\n\n

What are Surfaces Across Google?

Just like on Facebook, when you run an advertising campaign, it can appear across multiple sections of the site. Think of an ad popping up in messaging when watching videos or scrolling on your news feed. Surfaces Across Google allows shoppers to see products as organic product listings across the entire Google platform.

The surfaces: Google Search, Google Shopping, Google Images, Google My Business and Google Maps.

Let’s have a look how Google displays products across the surface:

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Google Search.

While we expect most of these products to be paid adverts, there has been an increase in organic product listings. Although you may not reach the top of search organically, your products will still be listed for free and available to shoppers.

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Google Shopping.

Like Google Search, Google prioritises the ranking of paid advertising products. However, this setup enables shoppers to view unpaid listings with the same level of detail as paid listings. In the case of organic listings, consumers can still access the comprehensive product details as if they were viewing a paid listing.

$\"A$

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Google Maps.

When a consumer searches for a product available in a local store and if the store has listed it in their Merchant Center as an ‘in-store product’, Google will display the store in Google Map searches. The map listing provides the usual details of shop rating, opening hours, address, phone number and distance from the searcher’s location, and a handy addition that states “sold here: surfboards”.

We had to pick something local to get you a real example. What is more local to the South Coast than surfboards?

These surf shops appear not to run local paid advertisements, yet they appear in our search results on Google Maps. The presence of the verified button further enhances your credibility in the eyes of your customers.

$\"A$

\n\n

Google Images.

When consumers search for an image of a white t-shirt, they will initially encounter a selection of paid and unpaid product listings before reaching the image results. Again, Google prioritises paid listings, but having your product listed in this section is highly beneficial for visual exposure.

$\"A$

\n\n

Google Business.

One of our favourite features now available for free is Google’s “See What’s In-Store.” By optimising your store profile on your Google My Business page, you can showcase your products as available and in-stock items (if they are correctly listed on Google Merchant Center).

$\"A$

\n\n

So what does that mean for you?

For e-commerce businesses: Surfaces Across Google offers free exposure to millions of people who visit Google daily for shopping. It means that your products have the potential to reach a wider audience through the Google Shopping tab.

For consumers: It means they will have access to a greater variety of products from numerous stores through the Google Shopping tab, making it easier to discover and explore different options.

For advertisers: You can combine paid advertisements with organic listings, creating a more impactful presence and boosting your sales.

Don’t worry. If you are already using Merchant Centre and Google Shopping ads, there is nothing extra for you to do to take advantage of the free listings. Still, we recommend ensuring your in-stock inventory is up-to-date if relevant to your business. It’s critical to ensure that even if you’re not running Product Listing Ads right now, you are pushing your products through to Google.

If you are a new user of Merchant Centre, Google is continuing to improve their onboarding process over the upcoming weeks and months. Contact us for free advice if you have any questions about setting this up, and one of our team members will walk you through it.

\n"},"excerpt":{"rendered":"

Discover the potential of free listings on Google and how to leverage Surfaces Across Google to enhance your sales and gain visibility. Let’s have a look at how you can utilise Surfaces Across Google to get your products seen.

\n","protected":false},"author":1,"acf":{"featured":false,"page_sections":false},"yoast_head_json":{"title":"Free advertising: how to leverage Surfaces Across Google | Many","description":"Discover the potential of free listings on Google and how to leverage Surfaces Across Google to enhance your sales and gain visibility.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https://www.many.co.uk/insights/2023/04/surfaces-across-google","og_locale":"en_GB","og_type":"article","og_title":"Free advertising: how to leverage Surfaces Across Google | Many","og_description":"Discover the potential of free listings on Google and how to leverage Surfaces Across Google to enhance your sales and gain 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We know live streaming isn’t a new phenomenon. It’s been around since the early 90s. And most brands we speak to have tried it already. However, are you streaming the right content? Let’s find out.

Something we often hear from eCommerce brands. Traditional marketing tactics aren’t hitting the mark. They aren’t living up to expectations. Static posts used to be all the rage, and posting pictures of your products was enough to win potential customers. But with over 200,000 million businesses on Instagram alone, it is becoming continuously harder to stand out.

When live streaming launched on Instagram in 2016, brands jumped at the chance for a new method to attract new customers.

Live streaming presents an innovative way for brands to differentiate themselves and stay ahead of the curve in their marketing strategies. With its ability to connect and engage with audiences in real-time, live streaming offers many opportunities for businesses to elevate their brand presence and foster meaningful connections.

However, suppose a brand has ‘gone live’ on social media; it is often only on one channel at a time which usually doesn’t convert – the viewers either watch the live stream or click off to the store.

This blog post will explore how live streaming can be leveraged effectively for your eCommerce brand.

\n\n

Jimmy’s Iced Coffee set us a challenge.

To have an interactive live shopping channel across all platforms streaming at once.

These out-of-the-box thinkers asked us to create a QVC-style shopping channel to stream live across their social channels and website. They requested spinning wheels, discount banners or other call-out messages overlayed on top. We had live-streamed events before for various clients but never at this level. The challenge was set.

By utilising the live stream on social media and their website, potential customers received all the value added by the live stream and simultaneously benefited from the discounts and offers. By doing this, we further encouraged conversion directly through the live stream on their site.

And it was incredibly successful for the brand, with a significant uptick in monthly sales from that one event (even Dame Judy Dench called in!), becoming one of our most memorable moments as an agency. Watch the highlights here!

\n\n

Here are some ideas of what to live stream and why:

\n\n

Hosting or attending events.

Promoting an event is any company’s most apparent use of live streaming. If you are hosting or attending an event on behalf of your company, hosting a live stream can give your audience an access-all-areas pass, should they not be able to participate in the live event.

It’s also a great way to show the company’s more personal, social side, especially if you have invested in your event – you want to show the world just how great it was! If you’re attending a well-known event, use their hashtags in the live-stream promotion to reach an audience who may not have stumbled across your brand.

\n\n

Breaking news, product launches and special announcements.

You’ve spent time perfecting your product, and now it’s time to launch. The hype surrounding a live stream announcement on your social accounts allows you to be as mysterious as you like, get people to tune in to find out more, and enable them to share their excitement with you.

Launching via a live stream allows you to answer any questions and thank everyone for their comments individually and personally – every band’s dream. Live events can also work for special announcements, breaking news and competitions, making your audience feel involved.

$\"Showing$

\n\n

Behind the scenes.

Traditional marketing only showed their audience the polished, refined and well-thought perception of their brand. With advances in technology, more people want to see behind the scenes. What is it like to work for your brand? Are you genuinely as fun as you market yourselves to be? Then allow your audience to tune into the live stream, get a walkthrough of the office, a glimpse into the production line or even the creative process. Giving your audience a backstage pass to your company makes them feel involved, closer and more personal with the brand, and it works even better if you have an excellent office to film in, as we do!

\n\n

Conversations with your customers.

Modern technology, such as live streaming, allows you to talk directly to those paying attention to your brand. By hosting a live stream where you are conversing with your audience, you can answer any questions they have, discuss things they believe will improve your company, and, in general, get their opinions all in real time. Users will feel much more comfortable commenting on a live stream than responding to a survey. Be sure to mention the users’ names when you answer them to make them feel more involved and, in turn, increase your engagement. Take this example from Grazia Magazine, building a ‘community edition’ of the magazine based on their audience’s opinions on Facebook Live.

$\"A$

\n\n

Customer support and FAQs.

Brands are starting to get on board with ‘townhalls’, a re-occurring day and time in which you can do a live stream Q&A session. By setting a specific day and time, users can tune in at those times to ask their questions, knowing they will get real-time answers. This is better than online chats, as other users can see your response and are less likely to ask the same question. It also gives you a face to talk with, which is much more favourable to some who don’t like ‘robotic’ online chats.

\n\n

Interviewing someone with influence.

If your company is prominent within the fashion or cosmetic industry, interviewing an industry influencer on live stream is a great way to get plenty of engagement and interest. Influencers have a huge following, so not only will you engage your audience, the influencer will bring plenty more from their following. This content is a great way to promote your content outside the standard paid social advertising. Getting an influencer to endorse your product makes your company appear more legitimate within the industry and approved by those whose opinions matter.

$\"A$

\n\n

Collaborate with other brands.

Suppose your brand has the chance to work alongside other brands. In that case, a live stream collaboration will pull in both brands’ audiences and promote to a much wider audience than a solo live stream. Partnerships can be great if you have an event coming up that you and other companies are sponsoring and promoting.

Live streaming is growing slowly, with companies starting to include it in their marketing strategies. Facebook is currently in trials to include 15-second adverts after 5 minutes of live streaming, a great way to jump on board without creating live-stream content yourself. Twitter has created a lot of partnerships to enable them to broadcast live videos and boost clips shown through its platform. It will broadcast NFL, NBA and NHL games and Premier League UK highlights. As it becomes increasingly popular, innovative ways to market your company will increase further than the above-mentioned opportunities.

If you want to be a trendsetter, not a follower, then maybe it’s time to start going LIVE. Let’s discuss how we can help your brand incorporate live streaming into your marketing strategy.

\n"},"excerpt":{"rendered":"

Live streaming creates the ability to connect and engage with audiences in real-time, live streaming offers many opportunities for businesses to elevate their brand presence and foster meaningful connections. But are you live-streaming the right content for your audience?

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This is the story of how I grew an Instagram channel from 0-4000 followers in 1 month — and why I regret it.

Instagram engagement groups have been all the rage in the last couple of years to boost the visibility and engagement of your social posts. But how effective are they? Where do you find them? How do you join a group? And what are the negatives?

In this blog post, we’ll answer all those questions and give you an overall verdict on engagement groups, whether or not they’re worth your time.

Story time.

If you’re anything like me as a marketer, you spend far too much time scrolling through Instagram, liking and commenting at lightning speed. It was ingrained in me that this was the way to boost engagement and following. It became a habit.

It’s not surprising that the average person spends over two hours on social media a day. But when you work in marketing, sometimes that statistic doubles.

I would wake up in the morning – and instead of scrolling through my personal feed – I would anxiously like, comment and save the trending posts for whichever social accounts I was managing.

At lunchtime, I would find myself watching reels on the latest tips and tricks. When I finally got around to posting in the afternoon, I would comment on similar posts with the same hashtags to attract viewers to my recent update.

Sounds familiar? My love/hate relationship with social media wasn’t healthy, but I always tried to keep up with the latest tactics to beat the pesky Instagram algorithm. Enter engagement groups.

\n\n

Enter Instagram engagement groups.

Instagram pods were ‘the next big thing’ of 2020. Here is where I have to admit — I jumped on the bandwagon. I joined an engagement group of like-minded people who agree to like, save and comment on each other’s posts.

The thinking behind engagement groups is simple: Instagram favours posts with high engagement. Artificially inflating the numbers allows you to trick the algorithm into thinking that your post is more popular than it actually is.

By doing this, there is a much higher chance of your post appearing on more feeds as it is considered worth viewing by Instagram, increasing both reach and impressions.

\n\n

Instagram engagement groups sound great. Where do I sign up?

They became so popular that Reddit even has a Subreddit full of people looking for a niche engagement group like Hip Hop pods or Pet pods. There is even a thread looking for a Car Wash pod. What’s not to like?

I found a thread looking for a creative group. I commented. And within a few minutes, a representative reached out. A rep from a well-known group with 80k+ followers on Instagram, merchandise and thousands of active users.

After following their lengthy instructions — which included downloading their communication channel of choice (Telegram in this case) as Instagram frowns upon these groups — I was ready to go.

\n\n

What are some of the benefits?

By tricking the algorithm, I experienced higher visibility on Instagram, an extreme increase in followers, and a high engagement rate. What’s not to like?

Then there were the other benefits. Meaningful connections. New content creators to follow for a dose of daily inspiration. Being surrounded by others who faced the same issues and challenges I did as a marketer. I felt like I belonged.

Do engagement groups sound too good to be true? It was.

\n\n

What are some of the negatives?

Aside from all the numbers being artificially high – which left me feeling like a fraud – there were numerous problems with the engagement group, which eventually caused me to drop out and virtually run away.

Firstly, it was time-consuming. The amount of effort required to stay active was extreme — liking and commenting on other members’ posts 50+ at a time, which often led to Instagram blocking engagement on my account if I wasn’t careful.

This leads us to the number of rules I had to follow to be in this particular group:

I had to like and comment every day, even if I didn’t post that day, and I would be kicked out of the group if I didn’t meet the requirements.
All comments could be different and had to be more than 5 words with limited emojis. Trying to write ‘what a cool post’ in 50 different ways on posts that do not resonate is exhausting.
You had to engage with the 50+ posts above yours; otherwise, you face a penalty.

Next were the thousands of followers I gained, all of which provided excellent face value but never intended to convert (who needs vanity metrics?)

Followed by the toxicity and aggressive comments in the group, which were highly off-putting, combined with the alternative niches such as guns and pornographic posts (which I still had to like and find something to comment on to stay in the group).

And then the fake connections – everyone was there only to boost their ego and social following. The sense of community was quickly replaced with competition and the need to one-up each other.

Eventually, I became extremely disillusioned with the idea of engagement groups and decided it wasn’t worth it.

\n\n

So, would I join an engagement group again?

In short – no. The negatives outweigh the positives by a long shot.

The benefits were high visibility on the platform, increased followers, and a high engagement rate. However, the negatives included the time commitment, the number of rules to follow, fake connections and toxicity among members.

If you do decide to join one, be aware of the rules. Make sure it’s a reputable group with high-quality followers, and be prepared for a lot of time commitment.

[Contents]The alternatives[/contents]

If not engagement groups, then what?

While higher engagement is the clear answer to getting around Instagram’s newest algorithm changes, it depends on the type and the quality of engagement instead of just quantity.

Instagram is clever. It knows about engagement groups and other quick wins — like buying followers and likes — and will always prioritise natural engagement.

Instead of trying to trick the system, what can you do instead?

Whenever we provide marketing advice, it always comes back to one key message:

“The best way to get high-quality engagement is to add value to your followers. Give them a reason to interact. Inspire them, entertain them and educate them.”

By adding value, more people will engage with your profile and posts, which will naturally increase visibility on feeds, increase followers and generate real connections with real customers.

If you want to know more about how we can help boost your social media engagement in ways that matter, book a free consultation.

\n"},"excerpt":{"rendered":"

How I grew an Instagram channel from 0-4000 followers in 1 month by joining an Instagram engagement group and why I regret it. We answer questions such as: How effective are they? Where do you find them? How do you join a group? And what are the negatives?

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Sometimes things go wrong or mistakes get made. We understand the importance of maintaining a positive digital image for your brand and we are here to help you effectively manage when things happen. We even work closely with you to develop a comprehensive reputation management strategy that aligns with your brand values and goals as preventative measures if necessary.

Our experienced team specialises in monitoring and controlling the online narrative surrounding your brand. We employ advanced tools and strategies to track mentions, reviews, and feedback across various platforms, ensuring that you’re always aware of what’s being said about your business. Both positive and negative.

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Whether you’re looking to enhance your existing e-commerce platform with a mobile app or build a standalone app from scratch, we have the expertise to deliver high- performance mobile apps that provide seamless shopping experiences for your customers, boosts engagement, and drives conversions.

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Standing out from the competition requires innovative and engaging creative campaigns. We approach each campaign with a deep understanding of your brand, target audience, and objectives. Through strategic brainstorming and creative ideation, we develop unique concepts that resonate with your audience and align with your brand identity. Whether it’s a social media campaign, influencer collaboration, viral video, or experiential marketing activation, we create memorable and impactful campaigns that leave a lasting impression.

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