Campaign planning is vital to the long-term sustainability of your marketing efforts. A well constructed campaign, when combined with effective creative and smart media buying will reap huge and ongoing rewards for any retail brand.
Whether it’s a new AW / SS drop or the launch of a new product, our marketing and planning team can help to craft a campaign, start to finish, to help you hit the goals and get the results you set out to achieve.
Using our extensive knowledge and understanding of the retail industry, combined with some good, old fashioned research and leg work, we build highly effective and engaging marketing strategies that fuel our client’s growth.
In an industry rife with skin-deep creative and low quality understanding of the audience and problems they might be facing, our planners stand out. We approach planning with a goal of getting to the heart of a brand, discovering the very DNA that makes up that brand, the consumer and the landscape they fit within.
When combined with our strategic and creative thought process, we’re able to deliver campaigns that reach deep into the brand and creates a real connection with the consumer. It’s this immersive approach that allows us to be so effective in the campaign planning phase.
Planning is nothing without expert execution. This is why we involve our creatives at every stage of the process, helping to guide their decision making and allowing us too remove the reins that other agency creatives are shackled with.
We work across a variety of mediums – TV, web, digital advertising, social and mobile. From creative and art direction through to design and art working, our campaign creative team are multi-disciplined, meaning we’re able to work across the different mediums whilst ensuring a joined-up campaign.
A keen eye for detail and a constantly evolving awareness of trends and landscape allows our creative team to execute a campaign not just effectively, but beautifully.
Media buying is so often overlooked in the campaign planning process, but it makes up such a large portion of the delivery of results. Poor media planning and buying can turn a great campaign into a dud, so it’s one of our primary focuses at the start of any campaign kickoff.
Through strategic partnerships and strong network connections, we’re able to buy across a multitude of formats, from TV and video on demand to Digital OOH and Display Network. Our experts tie formats and display to creative, ensuring we make the most of every format.
Why not speak to our creative team to discover if there’s some secrets in the data?