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What does that mean for you? Our team will digest the information and provide pointers on how to adapt to this change from Google.
Google uses highly sophisticated and intelligent algorithms to determine the order of websites in search results. There’s a whole field dedicated to improving a site’s standing with Google, called Search Engine Optimisation (SEO). Google is continually updating its algorithms to stay ahead of bad practice and black-hat techniques and to keep on top of the latest technology and trends.
Their next update, coming in April 2015, will prefer websites who are optimised for viewing on a mobile device. The exact quote is:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
While considering mobile users has been increasingly important for quite a while now, a lot of people have put this practice off, perhaps believing that it wouldn’t make them any more sales. Really, couldn’t be further from the truth with eCommerce, where conversion rates can be improved dramatically by having a mobile-friendly site & checkout process.
Rather than a mobile version of your site, you should be aiming for a responsive website. Responsive means that the content in the page doesn’t necessarily change based on device, but instead adapts it’s layout and format to the size and position of the mobile screen. Our website is an excellent example of this. Try resizing the window and notice how the different elements on the page behave.
Just think about it like property: location, location, location. Organic search is like free advertising. It’s worth the investment to try and get a high ranking by the major search engines – most people only click on the top three search results in Google so that’s where you should be aiming ideally.
Rather than waste our time on whatever black hat tricks and games are the trend, we focus on on-page and off-site optimisation, both content and technical.